Brief Overview of Product and Portfolio Management Figure 4 – New Product Portfolio Focus Product and portfolio planning enables the business to take control of it’s future. Project Portfolio Management (PPM) is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key characteristics. Publication Date: Oct 17, 2005. Market share plays a central role in a number of portfolio planning models. Strategically manage your product portfolio to make the right investment decisions, optimize the value of your portfolio, and allocate the use of resources. Portfolio planning is not a one-and-done deal—it requires ongoing assessments and adjustments as you go through different stages of life. Portfolio analysis examines the portfolio keeping in … It's also known as the Growth/Share Matrix. A product portfolio roadmap is used to set the the strategy and timeline for all product efforts across an entire group or a set of products in an organization. The ability to compare and contrast SWOT analysis with portfolio analysis is a modern concept to conduct organization analysis for organization improvement. Portfolio analysis (sometimes called the Boston Grid after the Boston Consultancy Group who developed it) helps you look in a different way at your portfolio of products and services. Product Portfolio Planning at Estonias Saku Brewery Case Solution, The CEO and the marketing director of Saku Olletehase AS Estonia has to decide on the company's product plan. As said before, the classification into Stars, Cash Cows, Question Marks and Dogs is strongly linked to the Product Life Cycle stage the Strategic Business Unit is in. Strategic Portfolio Analysis, alternatively termed Business Portfolio planning or Portfolio strategy or Policy-Strategy Profile or Organisational Portfolio Plan, is a broad term and refers to a technique found in many different variations. This step ranks the components to support subsequent analysis required to validate and balance the portfolio. PD-Trak product portfolio management software provides resource planning tools for analyzing demand & availability across the portfolio to resolve shortages Speak with a … It’s All About Customer Value If you beat competitors at the customer value game, your products will win. Product Portfolio Analysis . Saku enjoyed market leadership in Estonia wit Also known as Product-Portfolio Matrix, Boston Box, Boston Consulting-Group Analysis, Portfolio Diagram. Margins and cash generated are a function of market share. There are few organizations that operate without constraints – especially when it comes to finances and/or professional staff. Source: Richard Ivey School of Business Foundation. By planning growth, we can determine what course of action is necessary to achieve desired results. The Boston Consulting Group (BCG) matrix helps companies evaluate each of its strategic business units based on two factors: (1) the SBU’s market growth rate (i.e., how fast the unit is growing compared to the industry in which it competes) and (2) the SBU’s relative market share (i.e., how the unit’s share of the market compares to the market share of its competitors). #: 905A28-PDF-ENG. Portfolio Analysis: The Connection with the Product Life Cycle. Investment Analysis and Portfolio Management 5 The course assumes little prior applied knowledge in the area of finance. The course is intended for 32 academic hours (2 credit points). Product Portfolio management is one of the most crucial elements of the entire business strategy as it helps the company to attain its overall business objectives and plan the future line of products accordingly. ENOVIA Product Planning and Program Management associates the definition and development of the product portfolio with the tracking of the projects used to govern it. The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. This article presents an exposition of the underlying relationship between market share, market size, market growth rate, product sales volume and product sales growth rate. If the Product Manager participates in portfolio planning with management, he/she provides useful insights and perspectives to prioritize development programs. Strong product planning is crucial for the company - if any step fails, then the entire initiative might be doomed. High growth products require cash inputs to grow. Portfolio Analysis Tools : There are several tools for portfolio’s analysis but here are two which are majorly used: BCG Matrix for Portfolio Analyze. In this article we will discuss about strategic portfolio analysis, explained with the help of suitable examples. The product life cycle concept has several uses, notably for market forecasting, which is covered in Chapter 12. (see Chapter 7). Product planning, by definition, is the strategizing process that spans from idea conception to product market launch. The guide provides insight into how well a product or service fulfills certain functional capabilities – with a forward-looking market direction and analysis provided. Product portfolio analysis is used to assist in planning product development and strategy by: analysing an existing portfolio to decide which products should receive more or less investment, and adding new products to the portfolio or deciding which products and businesses should be eliminated. 3.1.6 Portfolio Balancing The purpose of this process is to include the portfolio component mix with the greatest potential, to collectively support the organisation's strategic initiatives and achieve strategic objectives. It was crafted in the 70s for the analysis of the business lines or product units. Marketing planning Portfolio management. The Key to Unlocking Growth Potential Product companies thrive or die based on their product strategy. Product Portfolio Planning at Estonia’s Saku BreweryHarvard Case Study Solution and HBR and HBS Case Analysis 1. The quality of that growth in the form of profitability, 2. Low growth products should generate excess cash. To illustrate the different responsibilities of these two roles, consider this. The strategic analysis of the product portfolio determines if each product is measuring up to marketing management’s minimum performance criteria. Four rules determine the cash flow of a product. This chapter discusses the product analysis and business planning implications of the product life cycle concept. Both kinds are needed simultaneously. Prod. Product Portfolio Manager: Responsible for an organization’s portfolio of products, their inter-relationships, and the portfolio’s role in the market. SWOT analysis is a tool to examine the strengths, weaknesses, opportunities, and threats concerned with an organization, and consequently develop a management strategy. When every product team marches to its own drummer, execution is difficult at best because there are too many moving parts … The portfolio composition is a function of the balance between cash flows. by Michael R. Pearce, Jordan Mitchell. 21 pages. ; It works as a significant tool for the corporate financial planning of the firm and also for the investors conducting the equity research analyzing the return on investments. Step 2: Establish Investment Objectives Discretionary Portfolio management services: In Discretionary portfolio management services, an individual authorizes a portfolio manager to take care of his financial needs on his behalf. This guide aims to summarize the stages of product planning and identify the best ways to ensure that it is done successfully. Question Marks are new, innovative products, which may become a large success in the future, but still carry the risk that they will not be a hit. Market strategy and portfolio planning create the foundation for product management, product marketing and sales execution at every level. The best Product Portfolio Management software will incorporate extensive project management tools, such as effective gates, scorecards, productivity index, road mapping, risks and issues log, and timescales. 3.3 SWOT Analysis 3.4 BCG Matrix: Internal Analysis of Toyota Portfolio 3.5 VRIO Framework Analysis 3.6 Toyota’s Efforts in Emerging Economies 3.7 Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS ; 3. Product Portfolio Analysis and Planning For multiple new products, the task is identifying those new products that maximize success and margin relative to each other (as shown below with the size of the bubble indicating net present value of the margin opportunity), while maintaining sufficient risk in the portfolio to achieve strong future growth. Course Objectives Investment analysis and portfolio management course objective is to help Implications of portfolio decisions can be quickly assessed against the project schedule. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best … BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis. The individual issues money to the portfolio manager who in turn takes care of all his investment needs, paper work, documentation, filing and so on. An assessment of the strengths and weaknesses of the product relative to other products in the portfolio is reviewed as well. A business portfolio includes all the crucial data related to an organization and is mostly focused on its financial gain. 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