Customer conversations using the latest technology
As India’s largest sales outsourcing company, we have seen first-hand how COVID-19 has affected the businesses we work with. To help overcome these challenges, and as a way of giving back to our valued clients, our sales consultancy has customized sales strategies for each business type. The pandemic has proved in every way that we depend on technology in one way or other. If you are using technology to get your customers, this blog is for you!
Conversational Marketing – The Landscape Today
AOB India is the top sales outsourcing company in India. They have been delivering sales solutions to companies of all shapes and sizes. The sales consultants at AOB India believe that even if you take technology out of the equation, the best way to boost your sales is to have conversations with your prospects and customers to get to know them, and to learn more about them, their pain points, and their needs.
Instead of creating content to be distributed to your base, the use of AI and chatbots offers synchronous communication with your audience. Because the likes of Siri and Alexa have become such a part of everyday life, it follows on naturally that 90% of consumers now prefer to use messaging for communicating with businesses. The arrival of COVID-19 has likely increased that figure even more.
Types of Chatbots and How to Get Started
There are three main types of chatbots:
Informational: This simple version of chatbot uses the data that you have mined from FAQs and your frontline personnel to answer queries in a conversational way.
Transactional: More interactive, transactional chatbots walk customers through the process of buying with authentication for payment, tracking notifications, etc. This can even bypass a website and occur directly from a link within your social media marketing.
Together with Google Analytics, you can discover what visitors to your site are looking for. Speak to your call center and sales agents too, then map out a desired conversation flow – including instructions on how to connect to a human being.
Benefits of Chatbots
The top three benefits of using chatbots as part of your sales strategy are:
. Improve engagement and qualification
. Enhanced conversion rates
. Reduce costs
Far better to rather make it clear that you are using chatbot technology, but that there is always human support as needed. Never ignore the personable human element! AOB India - the sales outsourcing agency is here to help in any way to keep your business moving forward.