Take a step ahead in Online Sales with Facebook Shop

Online Sales 003

“Thank you for visiting the website/store. We’re unable to help you and your business due to CORONAVIRUS COVID-19.” This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. The sales outsourcing company in India, AOB India, deals with hundreds of startups and businesses who are struggling in sales and lead generation during the COVID. But where there’s a will, there’s a way! The Sales outsourcing company has planned and customized strategies for all its clients; and for all the ecommerce stores facing a hiccup in the business, digital and online sales is a solution.

COVID situation is here to stay. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform – Facebook Shops (FB Shops). For all those who are yet to test the platform, here’s a quick overview.

Facebook started way back in 2007 – mostly for sharing the pictures with friends and for making new friends in the circuit. Then, between 2011 and 2019, Facebook was the go-to place for finding a place to rent a place, marking oneself safe from calamities, and sometimes, finding a new assignment for Marketing campaigns and digging out news. Times have changed, and so have the trends in social media. Be it Instagram advertising or WhatsApp messaging, Facebook has dramatically transformed, and in most cases, disrupted the B2C and retail commerce with interactive content and adtech features. Now, it showcased another milestone — this time, Facebook Shops.

During COVID-19, physical stores have found themselves struggling to survive. In most countries, physical stores are either closed permanently or shut-down till the lockdown is lifted. In such a tough scenario, where physical inventory is rotting in stores or warehouses, digital retailers are having a big bash! To support and forge a balance between shut stores and digital commerce, Facebook announced the launch of FB Shops — a readily available seamless online shopping platform for businesses.

Facebook Shops is creating and strengthening the digital presence with app-based shopping, delivery and customer support features that inspire people “to shop and make buying and selling online easier.” And according to the sales consultants at AOB India, it is for the wins for all!

Things you can do with FB Shops:

You can put your bets on it, as the sales consultancy firm says that Facebook Shops is our new digital reality when it comes to shopping online. It benefits both shoppers and retailers, in addition to ensuring we all benefit from the new ab-normals arising due to social-distancing or contactless commerce norms.

Here are some of the advantages of FB Shops:

• No need to create any new Facebook or Instagram Page to promote your shop. Facebook Shop can be easily found from your existing profiles.

• One-swipe product discovery using Instagram Stories.

• Hundreds of Shop design templates to build your own brand.

• Full-screen photos and customizable collections to engage users on Facebook and Instagram.

• One-stop digital storefront to create a unified shopping experience across all Facebook apps.

Facebook Shops is a seamless platform that integrates with Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics. These platforms would provide small businesses the support they need, by offering powerful tools to help entrepreneurs start and run their businesses and move online.

It’s only a matter of weeks if not days that online shopping experiences completely move to native commerce platforms, and integrate fully with Facebook apps such as Instagram Shop, Messenger Shop, and WhatsApp Messenger.

Want to try your hands with the online sales? Get in touch with the best sales outsourcing company in India today and get a free sales audit!

Leave a Comments