What can sales outsourcing agencies do that in-house teams can't?
Sales outsourcing agencies are fluent in the best practices of nearly every sales tactic. They are professionals who have worked on an infinite number of different accounts. Sales outsourcing agencies are able to work far more efficiently than an assembled in-house sales team. Because outsourced sales agencies handle so much work from every industry and domain, they have state-of-the-art workflows and processes that are built for quality, volume, and efficiency. Agencies usually know the best talent around.
If you want to find the perfect person to create strategies for a sales campaign, they will be able to pull the ideal person's number from their coat-pocket, whereas your in-house sales team may take days to find someone who is competent or good enough. Agencies will have an easier time delivering fresh ideas, both for marketing and sales tactics, than an in-house team. Sales outsourcing companies always have access to tools and software that smaller in-house teams can't afford.
A sales outsourcing agency often comes with skills that in-house teams can't match, especially internal sales teams at small-to-midsize businesses. If you can only afford to hire a small number of employees for your internal sales group, you will have to pick which skill-sets you hire. For example, perhaps you hire a backend manager to get feedback from customers, a project manager, and a direct sales manager. Suppose that's all you can afford internally. In that case, you'll need to figure out how to cover skills like tele-sales and FOS, technical and market research team, development and marketing team, to name only a few, either through training those same staff members or finding contract resources.
An agency can offer you access to all of those skills, even those you only need for a few hours per week or month. Their work will be more coordinated than if you were to just contract the work to freelancers, with the agency doing much of the project management and communication for you.
The extensive knowledge and experience that professional sales outsourcing agencies bring to the table is perhaps their greatest advantage. The outsourced employees eat, sleep, and breathe sales and have an array of experience across numerous industries. They have a thorough understanding of which networks your company would most benefit from, and they know the ideal approach for the execution of sales.
Since they are an outside party, a sales outsourcing agency can make an objective assessment of your business and implement a strategy that will give you the greatest chance of success. In most cases, they can also ensure the fastest results because they know what works and what does not. Due to the learning curve associated with social media sales, partnering with an external agency can help prevent typical "newbie" mistakes. Rather than spending time and effort experimenting with different possibilities, a concrete plan can be put into action straight away so you can get a faster return on investment.
As your sales campaign progresses, an agency can also use technology and other tools to optimize various aspects of that campaign. For instance, they may use software to register sales records, track progress, data of the prospects. Knowing which software to use and how to use it takes time to master. An agency's skill set will help unearth a wealth of information over time, which will translate into more valuable output.