* The Commerce Commission said television advertising claims about the amount of vitamin C in Ribena were misleading. #RayadiRumahBersamaRibena Peraduan Ribena Loket Emas telah tamat. The readymade version was advertised with the phrase ‘the blackcurrants in Ribena contain four times the vitamin C of oranges’. Britain's blackcurrants have one thing in common ? A GSK spokeswoman in Britain, which is the lead market for Ribena, said the company had been in discussion with the New Zealand Commerce Commission regarding Vitamin C … In a letter, the girls described its advertising as "intentionally misleading and quite inappropriate". TallGuy 03:06, 4 April 2007 (UTC) That was the misleading claim which relates to the syrup. Vitamin C –A Natural Antioxidant Concept: Vitamin C (ascorbic acid) is an antioxidant. The students found the claimed levels of the vitamin were not correct. Sila pengumuman keputusan di Facebook Ribena Malaysia pada hari 30th May, 3pm. Get your daily dose of Vitamin C from RIBENA. It is, however, misleading as it implies the Ribena itself has four times the Vitamin C of oranges and that is what they were fined for. The readymade version was advertised with the phrase 'the blackcurrants in Ribena contain four times the vitamin C of oranges'. Its name was derived from the Latin word for blackcurrants, ‘Ribes Nigrum’. Claims about the Vitamin C content of Ribena blackcurrant fruit drink products* may have misled consumers, its manufacturer GlaxoSmithKline Australia Pty Limited, has admitted. Nor is Ribena the first much-loved product to suffer from the anti-sugar campaign. GSK has a worldwide turnover of more than $61 billion, second only to drug giant Pfizer. iodine. A really summer-fun-spot from Blackginger and Shy the Sun for MC Saatchi London The girls at first got short shrift when they took their observations to GlaxoSmithKline. Ribena Blackcurrant Concentrate. The girls' discoveries have also scored a hit in Australia. [17], A sparkling version released in 2011 but discontinued in 2014 was brought back to supermarket shelves in 2020, launching in two flavours, blackcurrant and raspberry. Our blackcurrants are high in Vitamin C. We know every farm where our crops are harvested so from bushel to bottle we ensure only the finest blackcurrants make it … It also alleged its testing found ready-to-drink Ribena contained no detectable level of vitamin C. Undeterred, the girls contacted the Advertising Standards Authority, and Brandpower, but still got no satisfaction. It is essential for a healthy diet. Glaxosmithkline wanted a fine of about $60,000 and no corrective television advertising. It was produced by GlaxoSmithKline (GSK) until 2013, when the brand was sold to Suntory. [15], By 2013, the brand had annual worldwide sales of about £500 million. [9] They contacted GSK, which did not respond to them, and their story was picked up by the television consumer affairs show Fair Go, which broadcast the story nationwide in October 2004. [1][9], In 2001, a formulation of the diluted Ribena cordial, sold as Ribena Toothkind (and endorsed by the British Dental Association as being less damaging to teeth than other soft drinks), was judged by the United Kingdom Advertising Standards Authority to have been advertised in a misleading manner, and claims that the drink did not encourage tooth decay should be removed from the packaging. they all want to be Ribena blackcurrant concentrate when they grow up. The opinion was upheld by a hearing in the High Court. The girls were in Auckland District Court today when the charges were admitted. The pair put the matter out of their minds, until the prosecution made the news about a month ago. GSK Australia last week dobbed itself into the Australian equivalent of the Commerce Commission, admitting it had been misleading in its Ribena claims. A Lucozade Ribena Suntory spokesperson told Daily Star Online: “Soft drinks containing real fruit juice often have a lower pH value because of the naturally occurring fruit acids. they all want to be Ribena blackcurrant concentrate when they grow up. - NEWSTALK ZB, NZPA, NZHERALD STAFF, Aussie giant's $5b takeover play for Vodafone NZ owner, Auckland Real Estate Trust eyes expansion, Market close: NZ stocks a stone's throw away from record, Opinion: Beehive a symbol of NZ's polluting past, Kiwi kids slide further in maths and science, UK gives first doses of Covid-19 vaccine as world watches, Barry Soper: Trevor Mallard's rape accusations could have been his undoing. Each serving of Ribena provides at least 80mg of Vitamin C, providing 100% of your RDA for Vitamin C. The serve size does vary with pack size, so please check the back of pack for the serve size on the pack that you have. [8], Through the years GSK and its predecessors developed many soft drink versions of Ribena but it retained an image as a "healthy food" in the UK and other Commonwealth countries. [1], In 2013, annual worldwide sales were around £500 million. Given Ribena's advertising claims that "the blackcurrants in Ribena have four times the vitamin C of oranges", they were astonished and wrote to … 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. The quote was, "the blackcurrants in Ribena contain four times the Vitamin C of oranges". It also used to be 29% sugar. Origin: A wartime vitamin C supplement for children, named after the blackcurrant plant Ribes nigrum. Ribena (/raɪˈbiːnə/ rye-BEE-nə) is a British-origin brand of blackcurrant-based uncarbonated and carbonated soft drink and fruit drink concentrate. [18], Long Ashton Agriculture and Horticulture Research Station, Learn how and when to remove this template message, "We have Frank and Vernon to thank for Ribena", "Sugar tax revolt: Meet the Ribena stockpilers", "Old Photos of Coleford and district — H W Carter", "Pre-publication draft: When an Icon Stumbles – The Ribena Issue Mismanaged", "Schoolgirls rumble Ribena vitamin claims", "Ribena and Lucozade sold to Japanese drinks giant", GlaxoSmithKline Services Unlimited v Commission, https://en.wikipedia.org/w/index.php?title=Ribena&oldid=991548517, Articles with unsourced statements from October 2020, Articles needing additional references from October 2020, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 30 November 2020, at 17:12. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. Lawyers for the company told the court it had not deliberately misled the public and it had now changed its testing procedures. "It has self-reported the discrepancies to the Australian Competition and Consumer Commission and provided court enforceable undertakings," ACCC Chairman, Mr Graeme Samuel said today. In April 2018, in the United Kingdom, Ribena's longstanding recipe was changed by the addition of artificial sweeteners in response to the introduction of a sugary drinks tax by the UK government. That year, GSK sold Ribena and another consumer line, Lucozade, to the Japanese multinational Suntory for £1.35 billion. The benefits of vitamin C … Vitamin C deficiency can lead to a disease called scurvy, which is characterized by abnormalities in the bones and teeth. Britain's blackcurrants have one thing in common ? No added sugar. Its New Zealand advertisements claimed Ready to Drink Ribena had seven milligrams of vitamin C per 100 milliliters (0.25 ounce per 3.4 fluid ounces). Now it’s 13%. That's why Ribena has been enjoyed for generations. Ribena underwent a few changes in recent years, and lost its reputation as a healthy drink. [10] In 2003, the Food Commission in the United Kingdom criticised the sugar levels in regular Ribena as contributing to childhood obesity. A rich source of vitamin C. Ribena Blackcurrant Concentrate. His work in the 1930s ultimately led to the creation of Ribena in 1938 and significantly, the blackcurrant cordial was distributed free to children and expectant mothers during … Rich in Vitamin C, Ribena is available in both Cordial and ready to drink formats. The Commerce Commission had pushed for a fine between $275,000 and $350,000 and corrective television advertising. [1] In April 2013, GSK put Ribena, along with Lucozade, up for sale to focus on its pharmaceutical business. Photo / Martin Sykes, GlaxoSmithKline, the maker of Ribena, has been fined $217,500 after admitting it mislead customers about the vitamin C content of the blackcurrant drink. Quantity : 10 ziplock packs X 40g ( 1 packs = 20 Pastilles ) Each Pastilles contains 30mg of Vitamin C. Ingredients: Dr Vernon Charley was a leading scientist at The University of Bristol who developed Ribena after becoming aware of the high levels of vitamin C that blackcurrants contained. Ribena Blackcurrant Concentrate. When they got no response, they telephoned the company but again received no reply. A rich source of vitamin C. Ribena Blackcurrant Concentrate. Dr Vernon Charley first produced blackcurrant syrup in 1933. The figure for Ribena seemed too low, particularly as the company had promoted the product by claiming that blackcurrants had four times the vitamin C of oranges. [3]:132–133 Development research into pure fruit syrups for the manufacture of milkshakes had been done at the Long Ashton Agriculture and Horticulture Research Station in North Somerset using a pectinase enzyme process; Ribena was essentially invented there by Vernon Charley, a scientist at the University of Bristol[4] in 1933. During the Second World War, other fruits rich in vitamin C, like oranges, became almost impossible to obtain in the United Kingdom, due to German submarine attacks on cargo ships. The case * Testing found ready-to-drink Ribena contains no detectable vitamin C. [1] In 1989, Beecham and SmithKline Beckman merged to form SmithKline Beecham,[7] and in 2000, SmithKline Beecham and GlaxoWellcome merged to form GlaxoSmithKline (GSK). Carters was bought out by the Beecham Group in 1955. Beecham, a company that has been part of GSK since 2000, bought the brand in 1955 and developed many soft drink versions. Methods for the detection of vitamin C involve titrating it against a solution of an oxidising agent. [14], In 2007, a study conducted by the Australian Consumers' Association for Choice magazine in January 2007 reported that blackcurrant juice (from concentrate) only constituted 5% of the Ribena fruit drink product. Enjoy Ribena. [11], In 2004, two high school students in New Zealand conducted a science experiment to determine the vitamin C levels of their favourite fruit drinks. Pharmaceutical business vitamin C. Ribena blackcurrant concentrate the government, and lost its reputation as source. C –A Natural Antioxidant Concept: vitamin C is set at 80mg per day would be enough all Britain blackcurrant. Advertising as `` intentionally misleading and quite inappropriate '' ' wording needed Court approval would. From Ribena to GlaxoSmithKline to drug giant Pfizer quite inappropriate '' the chemical name for vitamin C oranges... 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